YouTube Marketing Engine Course | VIDISEO

The YouTube Marketing Engine

Turn Your YouTube Channel into a Revenue Generating Machine

About this course

Is your YouTube Channel a Video Dumpster?

Most businesses treat their YouTube channel like this - a video dumpster. Videos are tossed into the platform where they sit and rot away with a handful of views.

Common symptoms of a YouTube video dumpster include:

  • No YouTube-specific video strategy
  • No defined upload process.
  • Missing video thumbnails.
  • No clickable calls to action.
  • No video conversion tracking.
  • No video promotion/distribution strategy.
  • No community management.

It's Time to Rev your YouTube Engine

YouTube is a complete marketing engine with over 1 billion users. It's time to start treating it that way.

Here's what you'll learn in this course:

  • How to create a video content strategy to grow your audience and drive conversions.
  • How to identify and fill video content gaps.
  • How to create a video upload process that increases your video's discoverability.
  • How to promote your videos after upload.
  • How to tie video views to website traffic and conversions.
  • How to engage your community on YouTube and connect with influencers.



  • Meet the Four Pillars
  • About Your Instructor
  • NEW STUDENT | Onboarding

Part 1: The Content Pillar

  • Brand Content Strategy
  • Creating a Video Content Database
  • The 10 Content Fundamentals
  • Case Study | The PBS Idea Channel
  • The Secrets of Shareable Content
  • YouTube | Creating a New Channel

Part 2: The Optimization Pillar


  • Video Keyword Research
  • YouTube | Video Metadata
  • Video Thumbnails
  • YouTube | Playlists
  • End Screens
  • Interactive Cards
  • YouTube Analytics
  • Advanced Video Tracking

Part 3: The Promotion Pillar

  • Free Promotion Sources
  • Paid Promotion Sources

Part 4: The Community Pillar


  • YouTube | Managing Comments
  • Working with Collaborators


  • YouTube Management Plug-in
  • YouTube Tracking Spreadsheet
  • YouTube Tracking Spreadsheet Setup
  • YouTube End Screen Template
  • Channel Mission Statement Worksheet
  • Collaboration Outreach Worksheet
  • YouTube Fundamentals Checklist
  • Keyword Ideas Worksheet
  • Website Outreach Worksheet

About Your Instructor

Matt Ballek

Matt Ballek

Meet your Instructor

Matt Ballek is a certified YouTube consultant and founder of VIDISEO.

With 10 years of video marketing experience Matt has been responsible for developing, communicating and implementing advanced video strategies for numerous brands including Lowes, Google, The Associated Press, PBS, Intel, and more.


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