YouTube 101

YouTube 101

Everything You Need to Use YouTube Like a Pro

About This Course

This course will show you how to leverage my four pillars of YouTube marketing to reach more viewers and grow a successful YouTube channel.


Chapter 1: The Content Pillar


  • YouTube Video Content Fudamentals
  • Case Study: PBS Idea Channel
  • The Secrets of Shareable Content
  • Structuring Your YouTube Channel

Chapter 2: The Optimization Pillar


  • Video Keyword Research
  • Video Metadata
  • Video Thumbnails
  • Mastering Playlists
  • Adding Interactive Cards
  • Measuring Success

Chapter 3: The Promotion Pillar


  • Paid Video Promotion
  • Free Video Promotion

Chapter 4: The Community Pillar


  • Managing Comments
  • Collaborating with Creators


  • Channel Mission Statement
  • Collaboration Outreach
  • Fundamentals Checklist
  • Keyword Ideas
  • Website Outreach Email

About Your Instructor

Matt Ballek

Matt Ballek

Meet your Instructor

Matt Ballek is a certified YouTube consultant and founder of VIDISEO.

With 10 years of video marketing experience Matt has been responsible for developing, communicating and implementing advanced video strategies for numerous brands including Lowes, Google, The Associated Press, PBS, Intel, and more.


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