The Four Pillars of Video Marketing | Video Marketing Course

The Complete Guide to Video Marketing for Businesses

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Conquer the mountains

Get started

You won’t regret it!

Getting started with mountain climbing may seem intimidating, but with Julia's expert guidance you'll be up the summit faster than you could have ever expected. Learn all the skills and confidence needed to tackle the most daunting situations with ease. Pretty soon, a trip up to the mountains will be the best part of your week!

Follow your dreams

You won’t regret it!

The path to becoming an expert mountaineer and cliffhanger takes dedication and time, but if you put your mind to it, you'll have no problem becoming one of the best. What are you waiting for?




  • Meet the Four Pillars
  • About Your Instructor
  • NEW STUDENT | Onboarding

Getting Started


  • Brand Content Strategy
  • DISCUSSION: Brand Content Strategy
  • Creating a Video Content Database

The Content Pillar


  • The 10 Content Fundamentals
  • Case Study | The PBS Idea Channel
  • The Secrets of Shareable Content
  • YouTube | Creating a New Channel
  • Video Creation Hacks

The Optimization Pillar


  • Video Keyword Research
  • YouTube | Video Metadata
  • Video Thumbnails
  • YouTube | Playlists
  • YouTube | Annotations
  • YouTube | Interactive Cards
  • YouTube | Analytics
  • YouTube | Advanced Video Tracking

The Promotion Pillar


  • Free Promotion Sources
  • Paid Promotion Sources

The Community Pillar


  • YouTube | Managing Comments
  • YouTube | Working with Collaborators

Course Toolbox


  • YouTube Management Plug-in
  • YouTube Tracking Spreadsheet
  • YouTube Tracking Spreadsheet Setup
  • YouTube End Screen Template
  • YouTube Audit Battle Station (spreadsheet)
  • YouTube Audit Presentation

Project : YouTube Advertising (TrueView)


  • Adwords Account Setup
  • Linking YouTube + Adwords Together
  • Creating Conversion Tags
  • Adding Conversion Tags on GTM
  • Checking your Conversion Tags
  • Audiences - YouTube Viewers
  • Audiences - Website Remarketing
  • Audiences - Custom Combinations
  • Audiences - Similar Viewers
  • Audiences - Email Lists
  • Creating a Campaign
  • Ad Type - In Stream
  • Ad Type - Video Discovery
  • Setting Your Max CPV
  • Targeting - Demographics
  • Targeting - Interests
  • Targeting - Keywords
  • Targeting - Placements
  • Targeting - Remarketing Lists
  • Targeting - Topics
  • Targeting - Combinations
  • Navigating Campaigns on Adwords

Project: YouTube Audit


  • What You'll Need
  • Pulling Channel Data
  • Your YouTube Audit Battle Station
  • Channel Overview
  • Traffic Sources Comparison
  • Mastering the VLOOKUP
  • Categorizing Videos
  • Using Pivot Tables
  • Pulling Competitor Data
  • Best Practices Guide
  • Checking Video Thumbnails
  • Checking Description Links
  • Presenting Your Results

About Your Instructor

Matt Ballek

Matt Ballek

Meet your Instructor

Matt Ballek is a certified YouTube consultant and founder of VIDISEO.

With 10 years of video marketing experience Matt has been responsible for developing, communicating and implementing advanced video strategies for numerous brands including Lowes, Google, The Associated Press, PBS, Intel, and more.


Rope Management

Cleaning Equipment

Common Mistakes

The Best Ways to Start

Emergency Procedures

How to Climb


This was the best course I've ever taken in my entire life.
Cathy Wilson CEO @ MFC
This is the only resource to level up my climbing game!
Manuel Werson NYT Bestselling Author
If you need a challenge, this is the course for you!
Sidra Bathar Classy Dame


$295.00 Regular Price Buy $295.00

Bonus Material


Climbing 101

$39 value
All about how you can climb the tallest mountains in just over 3 months. A very popular eBook!


Advanced Support

$100 value
Get in touch with me on a weekly basis to go over how you're learning is progressing!


Community Discussions

Amazing Value!
Join our climbing community and grow everyday through real interaction with fellow students!

Let's get started!

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